THE SCIENCE OF CREATIVITITY

CREATIVE CREATURES: WHAT MAKES THEM TICK? 

            Nietzsche once said; “He who has a why to live, can bare most any how.” For many artistic types, creative expression is their “why” and they will often bear the how at great costs. Making art has been a part of every culture since the beginning of time. From the Greek plays, the Roman sculptures, Egyptian scribes to the English musicians and the Renaissance painters, art has and continues to captivate the minds, hearts and souls of humankind across the globe.

THE SCIENCE OF CREATIVITY - WHAT THE RESEARCH TELLS US

           Although evolutionary scientists have yet to find a satisfying reason for why we engage in creative activities, scientific research suggests that artistic expression enhances self-understanding, improves mental focus and can lead to relaxation and renewal.  According to Daniel Goleman and colleagues - authors of The Creative Spirit, research also suggests that tapping into your creative side leads to a greater enjoyment of life, and improvement in communication and collaboration skills.Creativity expert psychologist Mihaly Csikszentmihalyi,  reports that when we involve ourselves in creative projects we feel more alive than during the rest of our lives.  Creative outcomes, he suggests, also “add to the richness and complexity of the future.”